“Record Label Marketing” by Clyde Philip Rolston provides a comprehensive overview of the strategies and tactics used in the music industry to promote and market music releases. The book covers a range of topics including branding, publicity, digital marketing, and sales techniques. Rolston explores the changing landscape of the music business in the digital age, offering practical advice for both independent and major record labels. With real-world examples and case studies, this book is a valuable resource for anyone looking to navigate the complex world of music marketing and promotion.